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Care Today
A Stronger Tomororow
The Butterfly Bag
Comfort for today. Preparation for what’s ahead. Support for the mother you’re becoming.
Everyone prepares for the baby. The Butterfly Bag helps prepare the mother. Thoughtfully designed by The Whole Mom, the Butterfly Bag combines postpartum comfort essentials with maternal mental health education, practical preparation tools, and meaningful connection for the fourth trimester.
Whether you’re welcoming a new mother in your life or looking for a meaningful way to support mothers in your organization or community, the Butterfly Bag goes beyond the traditional postpartum gift.
More Than A Care Package
Postpartum support should prepare the mother, too
New mothers receive plenty of things for their babies. What they don’t always receive is preparation for what they are about to experience. The Butterfly Bag was created to change that. Each bag combines tangible comfort with education and practical resources designed to help mothers better understand postpartum, recognize their needs, identify their support system, and navigate the transition into motherhood with greater awareness and preparation.
It’s not simply something to open.
It’s somewhere to begin.
Comfort
Thoughtfully selected postpartum essentials create a moment of care and remind the mother that her needs matter, too.
Connection
Wireless earbuds connect mothers directly to The Whole Mom Podcast, offering real conversations about motherhood
Education
Every Butterfly Bag includes complimentary access to The Whole Mom’s Prepping Mentally for Postpartum course
Preparation
Our Postpartum Care Plan helps mothers move beyond “let me know if you need anything” by identifying their village and assigning roles
Growth
The Postpartum Growth Tracker encourages mothers to check in with themselves beyond the traditional six-week postpartum visit
What's Inside
One bag. Multiple layers of support
The Signature Reusable Butterfly Bag
Postpartum Comfort Essentials
Wireless Earbuds + The Whole Mom Podcast
Prepping Mentally for Postpartum E Course
Postpartum Care Plan
Postpartum Growth Tracker
Choose Your Path
For Mothers & Gifters
Baby showers and registries prepare families with everything the baby may need. The Butterfly Bag prepares the mother for something just as important: her own postpartum transition.
Give it to an expecting mother, a newly postpartum mom, a friend, a daughter, a sister, or yourself.
This isn’t another gift for the baby.
This one is for her.
For Organizations
Hospitals, healthcare organizations, employers, nonprofits, foundations, doulas, maternal health programs, and community organizations have an opportunity to do more than welcome a new baby.
They can help prepare and support the mother.
Butterfly Bags can be purchased or sponsored for patients, employees, clients, program participants, community events, maternal health initiatives, and families who may otherwise have limited access to postpartum education and resources.